Ruth & Joanna was founded in 2012 by Susanne Lundberg with a vision of bringing some glam and elegance to the interior scene of Scandinavia. After a few years as an interior blogger, editor and stylist Susanne thought something was missing in the market. She wanted to create furniture in which maximalistic materials meet minimalistic design, the best of two worlds.
The name came naturally; Ruth and Joanna are the names of her two grandmothers and is a celebration of their own unique style and attitudes. Ruth, who was born and raised in the north of Sweden, symbolizes the minimalistic Scandinavian side of the brand and Joanna, who comes from Ukraine, stands for the more maximalistic philosphy.
In August 2014, Ruth & Joanna launched its first collection of furniture, with coffee- and sidetables made of a subtile mix of gold leaf finish and mirror glass. In 2016 the art-deco inspired “Fiona Collection” was launched which consists of an interesting combination of velvet and brass. All pieces are designed by Susanne and her aim is that all pieces should have an elegant and classic design which now is the very essence of the brand. Almost all pieces are named after people she has met or places she has been to during the existence of the brand. Ruth & Joanna´s collection is growing continuously and consists of everything from sofas, daybeds and tables to leather trays, table lamps and wall mirrors.
The Ruth & Joanna furniture collection involves bigger furniture like chairs and tables but also smaller details that sets the mood of a room, like pillows and trays. Working with materials like brass, steal, glass and velvet, the finished products have there own unique style and finish. News are added to the collection gradually to always make sure that the next product is a natural extension of the brand´s core design values.
Ruth & Joanna´s vision is to create pieces with maximalist materials but with a minimalistic design. To create interior details that will make any room pop and make it more interesting. To create something of value and a piece that will last forever and become something that it’s owner cherish. To add some glamour to homes and to make the atmosphere of a room a little more elegant and chic.
For inquiries regarding the products, please contact firstname.lastname@example.org
For press inquiries, PR and high-resolved pictures, please contact Sofia Nordblom at press@ruthjoanna.
Are you an international customer that want’s to buy your own Ruth & Joanna item? Just email us at email@example.com and we will be glad to help you.